Bringing the Cloud to the Middle East & Africa

Back to the Frontlines

As much as I valued my time in China, I missed the face-to-face connection with customers. The experience was invaluable, but after 14 months, I was ready for the next step. In 2010, my expertise and dedication to the brand opened the door for a return to the Middle East—this time, joining the field service team in Dubai. I didn’t just bring deep technical expertise; I brought an unwavering drive to learn, adapt, and make an impact.

First role in Sales!

By October 2014, I had stepped into a new challenge—leading the charge in Cloud Sales Solutions for Avaya’s Private Cloud and Managed Services (APCS) across the Middle East & Africa. The shift was more than just technological; it was about helping enterprises embrace the cloud as a strategic enabler—offering them business communications, collaboration, and contact center solutions as a service.

Success in this role wasn’t just about selling technology; it was about architecting sustainable business models, guiding sales strategy, and securing high-value deals. I played a key role in protecting and winning five multi-million-dollar accounts, providing expertise in deal structuring, financial modeling, solution validation, and contract negotiations. Whether it was qualifying opportunities, optimizing cost structures, or negotiating SLAs, my focus was on ensuring that every deal was not just closed—but built for long-term success.

Over nearly three years, I was involved in hundreds of customer interactions, shaping transformational cloud journeys for enterprises across the region. From validating architectures for cloud readiness to finalizing complex contracts, this experience reinforced a truth I had come to live by: success in technology isn’t about what you sell—it’s about the business outcomes you enable.